The only sure way places can change their images is by changing the way they behave: they need to focus on the things they make and do, not the things they say. Nation Branding (NB) does not always require an advertising campaign. The goals of nation branding are extremely diverse and for some of those goals the power of advertising is probably quite limited. This video strongly explains that nation branding is a painstaking process and that it is much much more than fancy logos and catchy advertisements.
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